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Event Management

Course code: EM – ChrisV

Assigned to

Unit Standard ID Unit Standard Title
13485 Plan an event


3 days workshop – 10 credits on NQF 5

Course Contents

Chapter 1: Events Overview
1.1 The Role and Scope of Professional Event Coordination
1.2 Six Dimensions of the Event Experience
1.3 Towards Defining Events
1.4 Organisation and Timing
1.5 Corporate Events
1.6 The Big 6 of Conferences and Meetings
1.7 Event Goals and Objectives
1.8 What Skills are Required by an Event Planner?
1.9 Habits of Effective Event Planners
Chapter 2: Event Role Players
2.1 The Event Triangle
2.2 International Special Events Society (ISES) Event Disciplines
2.3 Venue Contracts and Cancellation Fees
2.4 Market Demand for Events
2.5 Creating Collateral Materials
Chapter 3: Organising the Event Programme
3.1 What is Event Programming?
3.2 Work Breakdown Structure
3.3 Gantt charts and Time-Scaled Networks
3.4 Risks Are Integral to Special Events
3.5 Organising the Event Programme
3.6 Date for the event
3.7 Duration of the event
3.8 Event format
3.9 Programming Event Shutdown
3.10 Monitoring and Review
3.11 Critical Success Factors
Chapter 4: Making a Start
4.1 Introduction
4.2 Getting Organized
4.3 Event Feasibility: Finding and Testing an Idea
4.4 The Screening Process
4.5 Summary
Chapter 5: Event Planning
5.1 The Event Management Process
5.2 What is Planning?
5.3 Event Planning
5.4 How Do We Plan?
5.5 Planning the event environment
5.6 Planning Impacts
5.7 Catering for the physically challenged
5.8 Facilities
5.9 Computer equipment and information technology
5.10 Special effects
5.11 Critical Success Factors in Organising an Event
Chapter 6: The Budget
6.1 Introduction
6.2 Objectives and Financial Planning
6.3 Creating the Budget
6.4 Budgeting
6.5 Who Spends What
6.6 Income for Events
6.7 Sponsorship and Public Funding
6.8 Looking at the costs
Chapter 7: The Event - Preparation, Logistics and Support Services
7.1 Introduction
7.2 The Preparation Phase and Finding the Venue
7.3 Designing the Site Plan
7.4 Logistics
7.5 Supplies, transport and distribution
7.6 Catering
7.7 Drinks services
7.8 Technical facilities
7.9 Backdrops and staging
7.10 Lighting
7.11 Sound and communications
7.12 Amenities, cleaning and clearing
Appendix Section
(a) Sample Function Sheets — Meeting
(b) Action list for Functions, Conferences and Conventions
(c) Meeting Planner’s Daily Schedule
(d) Program planning guide
(e) Presenter’s Host’s On-Site Checklist
(f) Recreation Checklist
(g) Registration Desk Checklist
(h) Promotional Mailing Checklist
(i) Convention Packet Checklist
(j) Facility Layout Checklist
(k) Sample Form – Catering Information Sheet
(l) Anticipation Elements Checklist
(m) Arrival Elements Checklist
(n) Atmosphere Elements Checklist
(o) Appetite Elements Checklist
(p) Activity Elements Checklist
(q) Amenities Elements Checklist
(r) Site or Floor Plan Elements
(s) Design Element Checklist for Collateral Materials
(t) Event "Survival" Kit
(u) Event Coordination Phase Check List
(v) Event Execution Phase Check List

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